Typically

Typically, the supplier with a few weeks to two months to purchase fabric and make them get the approval of retailers, followed by production of some samples, until they have passed approved and then proceed step by step the production of these models. Therefore, in terms of a typical clothing retailer, a clothing concept emerged from the last hanging in the clothing retail stores, in any case the whole process should take about 9 to 12 months.

ZARA is different, ZARA Castellano, chief executive of parent company Inditex has said: \the time. \production, sales, service line mode of operation of the value chain to form a design, procurement, production, sales co-operation of the integrated model, ZARA designers, procurement specialists, production specialists, marketing experts united to form a \

them closely in order to shorten the design of the gestation period. They often get together to discuss about the popular clothing styles, fabric selection and prices of the problem and reach a consensus as soon as possible. Then, computer graphics designers quickly drawn by the style of clothing. Because a small cloth and clothing accessories are readily available in the warehouse, ZARA can quickly make samples. Since the whole team working in the same place, that Inditex (ZARA's Corporation) headquarters, to discuss, review, approval is the same rapidly. So that it can control the product's pilot in 3 weeks time.