7 China's planning agency dialysis sin

 To help business success, business planning company Why not satisfied? <_extended = 85% of the companies had been planning for the company's services, but only 4% achieved the expected results; * 58% of businesses planning to submit proposals to the satisfaction, but after 3 months in the implementation, this proportion dropped to 6% ; * 36% of business owners said angrily: pay them hundreds of thousands, bought a lot of text picture, do they discover that these things are a pile of waste paper; * Beijing an industry leading enterprise of a liver drugs listed high hopes, and has planned three well-known companies, half a year later, the boss at the shareholders meeting, declared: business planning company satisfaction is low, the root cause of dissatisfaction is not planning to achieve the desired objectives. Why did not achieve the desired results, not the source of the desired effect where business planning consulting firm to see where we might be satisfied will understand that the Chinese company planning the following Please also ask the advisory planning company advertising company, had to find planning company, the customer is to spend , only the program of the word things exhaustive, there is no originality and uniqueness. planning company offers a range of integrated solutions, seemingly well-organized, exhaustive, it is systematic, but lack of creativity and uniqueness, has become a commonplace of the not any real problems. The customer need is a sharp attack on the do not count. planning company, one charge is 30 million, 50 million, 100 million, provides only some simple written materials and several church programs, also are called: Creativity is priceless. so many companies after companies with big plans Call taken, is feeling not to pay and get something proportional. 4, the fourth sin: no practical experience, theoretical and academic flavor too strong, relatively poor implementation of the program. a lot of planning the company's planners have a very good qualifications and educational background, but never in the domestic market have served line, true to its word about foreign countries, dogmatic, academic, on paper, not facts, to analyze specific issues, deal with specific issues, practical operation of the poor. 5, the fifth of these crimes: indulge in a one and a single point of breakthrough, there is no ability to grasp the direction and strategy planning. Many in the media planning companies are either born, or born in the market, and some indulge in graphic representation, and some indulge in channel construction, no one from strategic to tactical; from the target performance; from planning to implementation of sound strategic thinking, making the company even solve a single problem, or did not grasp the specific ways to solve the problem, the next encounter a problem, still do not know how to deal with. planning company can only sets, write up a set, but could not get real commitment to the customer, the key is not the end of the reason his heart, so things are not planning for their self-confidence, not to make specific commitments to others. 7 Chapter Seven: say one thing and do it set up, poor integrity. a lot of planning in the program when you very well written, to put it but doing it is not the case, the market research shoddy work, information collection of half-heartedly, market positioning subjective summary, the market program is unrealistic readable copy poor communication, graphic design, shoddy and so on. how can you call it customer satisfaction? planning company might consider the following about the experience accumulated. if it is to truly Products Planning is good, the good business services and planning as the company has accumulated some experience may be considered. 1, the accumulation of service in the industry, the same type, size of business services with the experience and methods. 2, the accumulation of life experiences in which the services of talent within the industry, the accumulation of first-line hard experience. 3, not only to communicate with the customer copy and design, or can relate to business administration, marketing, sales, finance and other fields and sectors? 4, definitely not behind closed doors and know your customer service competitors. 5, only to provide customers with a bunch of design, implementation, or the ability to provide personal service. 6, not only to your client to do a plan, or to teach customers to master the system of planning methods. planning the company's solution from the following seven aspects. for planning the company's duckweed is on the wall, in the water, Flower in the Mirror, you can not take root, can not progress and development can only create a true win-win situation, planning the company in order to be recognized. 1, one solution: not only do the planning company and advertising company, do have a strategy of advertising performance and can be expressed in the marketing strategy. on the integration of consulting and advertising issues, from the marketing system to create a vector of starting transmission of the strategy, communication strategy, thus enabling the harmony, the organic combination of truly pave the way for sales and service. 2, the solution of the two: sharpening marketing strategy, enforceability strong, to a large-scale replication. Now a lot of corporate planning, the planning package can not climb into something deep, but out of things are not sharp, the implementation is not strong, can not allow customers to copy a large scale, making profitable means of a single, into another kind of system should do, should pay attention to creativity, because we know: to create well-organized system is the basis for business survival, while the system can be truly creative breakthroughs on the products in a short time to get a lot of resources to achieve breakthroughs in sales of high-speed, which really win the market. 3, the solution of the three: teaching planning methods, both to help companies establish a sound marketing management system, but also help enterprises to product planning and marketing planning, but also help companies improve the grasp of the methods and means of planning, training a number of marketing and planning personnel. 4, the solution of the four: the company pay attention to their talent, specializing in surgery, pay attention to the rational distribution, with use. planning company should have come from the planners of large enterprises, with more than 5 years work experience, pharmaceutical companies in the country's pharmaceutical, health care products companies, FMCG companies or cosmetic companies, engaged in more than middle management positions, with a wealth of planning and marketing experience, can provide a solution close to the market; but also some from the University of Professor, Ph.D., who provided the main direction of the industry, the country's major policies, made a detailed study on the macroeconomic consultation and explained, enabling businesses to choose the direction of industry and product direction; of course, not lack creative ability of a number of breakthroughs the field of graphic design has acquired extensive knowledge of graphic designers, creative and performance of the plane struck a study. 5, the solution of the five: pay attention to the integration of resources utilization and marketing aspects of interlocking, products, planning, communication, access the implementation details between the perfect, making enterprises in the strategic platform will not show any error, it will also in the tactics appropriate levels of detail, in the marketing mix will surprise move on to build a comprehensive marketing platform and complete tactical system. used to create a complete marketing chain to protect the integrity of the entire marketing system, with the series of breakthroughs, such channels breakthrough, break through communication, advertising breakthrough, a breakthrough such as name to get a lot of marketing resources to achieve that aim to enhance product sales 6. Solution Six: Planning does not charge any fees. planning company to know that a product or a company's success, the only plan is not enough, and also including strategy development, business leadership, corporate culture, business management strategy, financial situation and other business factors, modern society is a of the planning methods, only a real master of the thinking of the system in order to make the real business of their own destiny and truly alive. Of course, planning companies should also provide customers with creative planning tools and techniques, if not creative in the planning methods and techniques, product or company can not get a lot of resources in a short time, and achieved market penetration, could not break through the bottleneck of the original size. 7, the solution of the seven: real to the customer to solve practical problems, as their customers the essence of all success. Do not give customers planning company rhetoric, not to give customers superficial and the heart to sink to the customer to do real things. to the customer to make vast amounts of things, because planning company should know that all the events are by the little things, the little things to be perfect, you will naturally accomplish great things. To be successful, planning company should make every effort to pay. This cooperation, planning company and the customer must get along 1, the co-operation, planning company should have faith. who in good faith always doing something reliable, that relying on the words is maintained, reliable person to do, to anxious customer anxious, to be customer needs, to customers are thinking, a clear conscience. 2, for professional planning experience in the company should rich, with confidence, but never arrogant. can bring visible breakthrough to the customer, for example, to attract maximum attention, to maximize sales output, the most skilled product planning, the most creative ads performance, the biggest sales of investment planning; but it should give customers real advice: success is a gradual process, tactics can be opportunistic, a fame, but like the long-term base, access to long-term development, or to create a positive science brand sales development system. 3, for advertising, corporate planning should be insightful. to help customers access to the largest quantitative input-output ratio, but no ads will not let the sales volume to make , for the work, planning the company should down to earth. planning is actually doing, exports the wisdom to do things. so creative can be heaven, but things have to fall. only in the real ground work in order to have a how well co-operation, planning companies should treat everything in open and aboveboard, Tan Dang Dang, to pay to treat every customer sincerely, sincere communication, real reporting, not fraud, false deceit, worthy of every penny paid by the customer, while I sincerely hope that customers can deal with planning company, doing business is to be on the rules, life is even more talk about conscience. frank: many customers would do the planning company and let them be hurt. I would like to address the planning company seven deadly sins, planning company and the customer, are true friends, in good faith on the cooperation and true to the things that are trying to cause a good job, to do solid work, must have to meet, but we can surely do a good job planning, to do a good business, the customer's product sales to a new level. Chinese companies to develop the planning, the planning industry can flourish in China, vigorous. welcome to discuss your ideas and views